What is the significance of menu knowledge for a server?

Menu knowledge is crucial for a server because it directly impacts the customer experience. When servers are well-versed in the menu, they are able to provide accurate recommendations and answer any questions that guests may have confidently. This familiarity not only enhances the dining experience but also builds trust between the server and the customer. Guests often rely on servers for guidance on menu items, including specialties, popular choices, and alterations or pairings. An informed server can effectively suggest items that cater to the guests' tastes and dietary needs, which can lead to increased satisfaction and potentially higher tips. This level of service promotes a positive atmosphere and can contribute to repeat business and good reviews.